WHAT IS AN EFFECTIVE OPINION LEADER?
Connecting women to excel in their business and family life
The Female Social Network (TFSN) is home to a collective of Effective Opinion Leaders who create genuine brand endorsement, recommendation, and word-of-mouth on a global scale.
At TFSN, our EOL’s span key speciality areas including Beauty, Fashion, Motherhood, Business, and Health & wellness. Within each interest group, the TFSN EOL collective can drive authentic brand conversations to an engaged network of almost 40 million women in Australia, the US and UK.
Using a smart intersected scientific methodology
Back in 1992, we found that after sifting through 900 personality characteristics only 6% of the population is effective in changing someone else’s opinion. It appears that people like your ‘influential friend’ are likely diamonds in the rough! As opposed to the traditional influencer marketing path of finding a selfie star & receiving mediocre results, we use a smart intersected scientific methodology to understand who an Effective Opinion Leader is.
It’s that friend who’s recommendations you genuinely trust. Whether it’s the best restaurant, or the silkiest pyjamas or the most relaxing holiday destination – their advice matters.
The Female Social Network is home to a collective of Effective Opinion Leaders that create genuine, brand endorsement & recommendation on a global scale.
At TFSN, our EOL’s span across key areas of speciality from beauty, fashion, motherhood, business, health & wellness. Within each interest group, the TFSN EOL Collective can drive authentic brand conversation to an engaged network of nearly 40 million women in Australia, US and UK.
HOW DOES IT WORK?
Studies have proven that 76% of our decisions are made irrationally. At TFSN, our deep understanding of the desire to ‘meet an unexpected need’ is translated in our strategies – we know our EOL’s appeal to that little part of ourselves that makes the final call on that pair of shoes.