WHAT IS AN EFFECTIVE OPINION LEADER?

Connecting women to excel in their business and family life

The Female Social Network (TFSN) is home to a collective of Effective Opinion Leaders who create genuine brand endorsement, recommendation, and word-of-mouth on a global scale.

At TFSN, our EOL’s span key speciality areas including Beauty, Fashion, Motherhood, Business, and Health & wellness. Within each interest group, the TFSN EOL collective can drive authentic brand conversations to an engaged network of almost 40 million women in Australia, the US and UK.

Effective

Using a smart intersected scientific methodology

Back in 1992, we found that after sifting through 900 personality characteristics only 6% of the population is effective in changing someone else’s opinion. It appears that people like your ‘influential friend’ are likely diamonds in the rough! As opposed to the traditional influencer marketing path of finding a selfie star & receiving mediocre results, we use a smart intersected scientific methodology to understand who an Effective Opinion Leader is.

Opinion Leader

It’s that friend who’s recommendations you genuinely trust. Whether it’s the best restaurant, or the silkiest pyjamas or the most relaxing holiday destination – their advice matters.

The Female Social Network is home to a collective of Effective Opinion Leaders that create genuine, brand endorsement & recommendation on a global scale.

At TFSN, our EOL’s span across key areas of speciality from beauty, fashion, motherhood, business, health & wellness. Within each interest group, the TFSN EOL Collective can drive authentic brand conversation to an engaged network of nearly 40 million women in Australia, US and UK.

HOW DOES IT WORK?

Studies have proven that 76% of our decisions are made irrationally. At TFSN, our deep understanding of the desire to ‘meet an unexpected need’ is translated in our strategies – we know our EOL’s appeal to that little part of ourselves that makes the final call on that pair of shoes.

Collaborative

Collaborative

Our EOL’s call the shots. We have built meaningful relationships with our Opinion Leaders to develop creative, collaborative marketing strategies for brands. We see our Opinion Leaders as Subject Matter Experts within their respective avenues, with intrinsic knowledge & insight into their communities – both online & offline.

Selective

Selective

At TFSN we don’t rely on the highest follower count. We all know in this day and age, that generally translates to #sponsoredposts & a general lack of substance. Instead, we look at community engagement, genuine passion for their content & proven results. We opt for the ‘real deal’ as well as the aspirational.

Perceptive

Perceptive

When’s the more likely occasion you purchase a new item? Is it a carefully planned process of shopping around, trying & testing different options and matchmaking it to your current collection? Or is it an impulsive decision that you snap up at the last second because you couldn’t live without it?

Responsive

Responsive

We know that in the world of marketing things inevitably evolve, pivot & shift focus. At TFSN our EOL’s love to grow and develop their strategy as you, the brand, does as well. It’s the nature of the digital age!